Cookie Policy
This Cookie Policy explains which types of cookies and similar technologies we use on the Poliklinika Maletić website, for what purpose we use them, and how you can manage your choice.
What cookies are
Cookies are small text files that a website can store on your device. Some are required for the correct and secure operation of the site, while others are used for analytics or to measure marketing campaigns. Cookies can be session cookies, which are deleted when you close your browser, or persistent cookies, which remain stored for a defined period.
How we ask for consent
On your first visit to the website, a consent management tool is shown. You can accept all optional cookies, reject them, or open Cookie settings and choose categories individually. Analytics and marketing cookies are not enabled in advance and are not set before you give your consent.
The two tools we use behave differently before consent, so we state this explicitly:
- Google Analytics is loaded in consent management mode (Google Consent Mode). The script is present on the page from the start, but until you accept analytics cookies it sets no cookies on your device, stores no identifiers, and does not recognise you on a return visit. Until then only anonymous, aggregate signals are transmitted to Google, with nothing written to your device. Accepting analytics cookies switches measurement to its normal mode.
- The Meta Pixel is not loaded at all until you consent to marketing cookies. The page source contains neither Meta's script nor the so-called noscript pixel, so there is no request to Meta before consent.
Rejecting optional cookies does not prevent basic use of the website or the sending of the contact form. You can change or withdraw your choice at any time via the Cookie settings link in the footer of every page.
Cookie categories
| Category | Purpose | Consent |
|---|---|---|
| Necessary | They enable the basic and security functions of the website and remember your consent preferences. | Not subject to optional consent, as they are technically necessary. |
| Analytics | They help us understand how the website is used and improve its content and functionality. Google Analytics belongs to this category. | Cookies are set only after the Analytics category has been accepted. |
| Marketing | Used to measure the performance of ads and basic advertising-related conversions. The Meta Pixel belongs to this category. | The tool is loaded only after the Marketing/Advertising category has been accepted. |
Google Analytics
We use Google Analytics to measure how the website is used — for example, the number of visits and how visitors move through the content — so that we can improve the user experience. It sets cookies only with your consent for analytics cookies. We do not use Google Analytics to process the content you enter into the contact form.
Meta Pixel
We use the Meta Pixel only with consent for marketing cookies, in order to measure the performance of ads on Facebook and Instagram and basic events on the website. The Pixel is not loaded and sends no data before you accept the Marketing/Advertising category.
Through the Meta Pixel we do not send the content of contact forms, health data, diagnoses, the content of user messages, or data entered into form fields. Meta's automatic configuration, which would otherwise read button clicks and form field content on its own, is switched off in the Pixel settings, and we do not use automatic matching of form data to a user identity. Because a URL, its parameters or an event name on a healthcare website can reveal a sensitive context, before activating the Pixel we apply the available Meta restrictions for health data sources. We respect the restrictions Meta applies and do not attempt to circumvent them. If a particular measurement cannot be carried out without transmitting a sensitive health context, that measurement is not used.
List of active cookies and their duration
The list reflects the actual technical configuration of this website and is updated after every change of measurement tools or settings. The durations stated were measured on this website on 17 September 2026; providers may change them, so we re-check them whenever the measurement tools change. Cookies in the Analytics and Marketing categories are set only after the corresponding consent — until then they are not present on your device.
| Name | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
pm_privola | Poliklinika Maletić (poliklinika-maletic.hr) | Remembers which cookie categories you have accepted, so you are not asked on every visit. | Necessary | 180 days |
_ga | Google Ireland Limited | Distinguishes visitors so that the number of visits can be measured. Set only after consent for analytics cookies. | Analytics | 400 days |
_ga_ND8E4D2T08 | Google Ireland Limited | Maintains session state for our Google Analytics 4 measurement. Set only after consent for analytics cookies. | Analytics | 400 days |
_fbp | Meta Platforms Ireland Limited | Identifies the browser in order to measure ad performance. Set only after consent for marketing cookies. | Marketing | 90 days |
_fbc | Meta Platforms Ireland Limited | Records the ad click, and only when you arrive at the site through a Meta advertising link. Set only after consent for marketing cookies. | Marketing | 90 days |
How to change your choice
You can change your choice at any time via the Cookie settings link in the footer of every page. You can also remove cookies through your browser settings. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
Contact
If you have questions about the use of cookies or the processing of personal data, you can reach us at info@maletic.eu. More information about the processing of personal data is available in our Privacy Policy.